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Posted by: admin, April 17th, 2012

Client Social Media Screen ShotsAs you are well aware, social media is changing the way all businesses market themselves online.  Here at The Jenn Lee Group we have been utilizing and exploring different social media platforms to make sure our client’s marketing needs are met by keeping up with the current trends.

Pinterest for example is the direction that social media is heading currently.  It exploded in popularity in what seems overnight and is considered the “it” social network of 2012.  As The Jenn Lee Group manages client’s Pinterest accounts, we realize there is a way to do Pinterest right and a way to do it wrong.   Pinterest is not only about putting your brand out there it’s more about making your brand “pinteresting.”  Pinterest is not exclusive to promoting only your brand but advocates the lifestyle affiliated with your business.

However, Pinterest is not necessarily right for every business.  First off, according to Facebook and AppData 97% of Pinterest’s users are women.  For that reason, we created and help manage a Pinterest account for one of our client’s wedding cakes and fine desserts business.   We create mood boards with different themes such as Celtic wedding, Metallic weddings, spring weddings, and nautical weddings.  This is a great way to showcase not only the bakery’s product but also a great way to support some affiliates by adding their pictures and links to their websties to Pinterest mood boards.  Because of this, many of the bakery’s affiliates have seen an increase in web traffic.

Tumblr has been another great tool for our bakery client.  Over half of Tumblr’s users are less than 25 years old and are women.  Because many of Tumblr’s users are in a younger demographic and have yet to get married, wedding cakes are a popular post.  We created a Tumblr account for our bakery client in January and now in early April, the bakery has over 1,000 followers.  Tumblr has increased the number of hits our client has seen on Facebook, Twitter, and even her website.

Tumblr is also a great social media tool for another one of our clients, Raw Elements. Raw Elements is coming out with a lip balm and wants target younger followers with the release of the new product.  Raw Elements is an organic sunscreen line and his target market consists of high performance athletes, specifically water sports (and of course mothers.)  We encouraged Brian, the creator of Raw Elements, to sync his personal iPhone Instagram photos to the Tumblr account to show a lifestyle affiliated with his brand.  Tumblr is similar to Instagram in the way that people post, reblog, and create favorites of some of their favorite photography.  Instagram was also recently purchased by facebook and we will determine how this will effect his social media campaign.

Twitter is another social media tool has been an incredible business building tool for our client Raw Elements. Out of all social media devices, Twitter has the largest division of wealthy users.  There are many businesses on Twitter and celebrities as well.  Recently, creator of Raw Element’s Brian met Mary Amons from The Real Housewives of D.C.  They met on Twitter originally because she publicly posted a photograph of herself at the dermatologist getting a skin graft.  We found her by searching the key words “sunscreen” on Twitter and found her post. Brian and Mary have met on several occasions now and has since turned into a relationship to advocate sun protection.   Because The Jenn Lee Group manages different client’s social media accounts, we use a tool called HooteSuite for client’s Facebook, Twitter, and LinkedIn accounts.  Another benefit of HooteSuite is that businesses can create reports to view clicks, follower growth, mentions, referrals, Facebook likes, etc.

We feel as though SMS marketing is going to be the next huge trend in social media.  For some time now, The Jenn Lee Group has been exploring different mobile marketing platforms to see which one we think is going to be the next “Facebook.” We have signed up for different SMS marketing websites but have not found one that we feel is important right now.

In conclusion, we all read article after article how to utilize popular social media tools but each business is different and social media changes all the time.  With Facebook purchasing Instagram, it will be interesting to see how Facebook utilizes the app and how we can use it to better promote our clients.  Each business needs to find which social media device will cater to their marketing campaigns so that they do not spend too much time and energy on the wrong tool.  It is crucial to understand the demographic of your customer and the best way to communicate with them and if you can’t, call us (laughing out loud).

Please continue to read our blogs to see more about using social media in business settings.

Hanson, Arik. “18 Compelling Stats to Help Sell Your Boss on Pinterest.” Communications Conversations, 21 Feb. 2012. Web. 3 Apr. 2012. <http://www.arikhanson.com/>.

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The Real Deal on Facebook Promotions

Posted by: admin, June 6th, 2011

The social media world is always changing and we have to be always learning and adjusting. Just as we were building up our fan base for Dr. Matrullo and Associates through a Facebook Promotion, we were informed by an associate that our promotion was against Facebook guidelines. Upon looking into the Facebook Promotions Guidelines, we discovered that you cannot:

-have people enter a contest by simply ‘Liking’ or ‘Checking In’ to your Facebook Page

-contact winners through Facebook message or chat

The only way to truly facilitate a promotion on Facebook is to use 3rd Party Applications such as wildfireapp.com or fanappz.com among many others that require a FEE. The consequence for not following the guidelines is the risk that the Facebook Page will be permanently terminated.

Since we just discovered the rules about Facebook Promotions we want to ask all of the readers if you have any advice for running a promotion that will not cause Facebook to shut down our page.

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The Life of a Jenn Lee Group Intern

Posted by: admin, June 1st, 2011

Hi, my name is Sara and I have just joined The Jenn Lee Group as a summer intern! As a college student looking for an internship there is a lot to think about. Where am I going to intern? Can I find a place to stay? Did I fill out my internship contract correctly? When do I start? What kind of work will I be doing? Will I be making copies and fetching coffee?

I am joining The Jenn Lee Group all the way from sunny Florida and these are just some of the thoughts that went through my head before I got to Rhode Island. This is my second week at the office and I feel like I made the right choice and will take a lot of knowledge away from my summer with The Jenn Lee Group.  So far, I have been to client meetings, brainstormed taglines, helped manage Facebook pages, sent e-mail blasts, written blog posts, contacted media reps and so much more. That’s right, as an intern I am helping on real life client accounts! The point of being an intern is to gain real life experience in your field and determine if it is something you want to pursue after graduating. Not only am I putting some of the skills I have learned at school to use, but I am learning more than can ever be taught in a class room. Since I have so much in just two weeks, I can’t even imagine what lies ahead of me in the next two months!

Trying to look ahead to the end of the summer and meeting up with my friends to compare our internship stories I am confident that I will be able to proudly show examples of what I have done this summer at The Jenn Lee Group.

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Are you considering online banner advertising in 2011 to Market your business?

Posted by: admin, December 29th, 2010

Online banner advertising is a fantastic way to reach your target audience.  I honestly don’t understand why so many RI businesses are so hesitant to utilize some of the great local and national websites that are attracting your customers! Here are a few questions you should ask the media representative before you make your decision; First, how many unique (unique is the key word here) visitors does their website get each month.  This question can be translated to “how many new people visit your website each month?” This allows you to see that their site is growing in attracting new visitors. Which in turn means more people will be seeing your banner as well.  Other questions to ask include; what are they doing to advertise their website to attract more people regularly? It is extremely important that when you’re considering promoting your business that the website you advertising on is doing their part to attract new visitors.  They should respond with answers such as “we spend this much in google/yahoo advertising”, “we have 100’s of back links”, “we are on facebook, twitter, etc. with blank amount of followers which grows blank% each month” “we get bank amount of new subscribers per month/day”.

Another consideration that you will want to know is the location of your banner placement options. And how will they will be invoicing you. Will you be charged “per impression”? This means you are charged each time new eyeballs/visitors see your banner ad.  Or will you be charged monthly? Where will your banner advertisement be located on their website? Yes, you should pay more for the front page of a website just like you would pay more for the inside cover of a print publication.  Plus, you’ll want to know if your banner will be dispersed to the other popular pages within sections of their website. And which pages are they? Does your company want to be seen on a page that promotes sports? Does your company prefer to be in the entertainment section? Finally, will you get an activity report for the media representative on a monthly basis? All online reports can be different and somewhat confusing. Ask the representative to show you a sample report of a successful campaign and clearly explain, line by line what the statics mean.

Think about what websites your customers are visiting and consider online banner advertising for 2011! You’ll be glad you did!

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What is an efficient tool for finding your customers through social media?

Posted by: admin, November 23rd, 2010

If you are not embracing social media for your business as this time I highly recommend you join in now!  Sign up for; Facebook, Twitter, Linkedin, Flickr or Twitpic, Foursquare and Yelp to start.  Your consumers are making decisions on major purchases based on their friend’s reviews and comments. Once you have started your accounts start befriending, following and engaging with people. Search for individuals by name or user name and in some cases by email.  Import your database of contacts and invite friends via email. If you don’t want to do that, facebook, twitter and linkedin are always adding functionality on how you can find your customers; they now recommend people you may want to follow!  Other tools you can use to expand your search are Twitterstates.com. This site provides a list of people who are twittering state by state. They are ranked in popularity by how many people are following them and who they are following.  It is very fun to see who is the most active on twitter just in the state of RI! Another tool to use for twitter is Monitter.com or HootSuite.com. You can track what people are saying about your company name and your type of business or service. Monitter.com and HootSuite.com displays real time, live twitter feeds based on 5+ keywords.  Plus these sites show you exactly who the user is who mentioned those keywords.  This allows you to reach out directly to someone who may be inquiring about your service locally or nationally.  All of these tools are 100% FREE! Go ahead jump in!  Your business will thank you for it!  Be on the lookout for free social media seminars offered by The Jenn Lee Group. Check out jennlee.com for more information.

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Search Engine Optimization – A Beginner’s Guide

Posted by: Christina, July 16th, 2010

Search Engine Optimization. Did you stop reading? No? If you didn’t, then great! SEO is about as stimulating as watching grass grow (sorry to all of you landscaping aficionados out there). However, driving people to your website is essential. Think of SEO as the nutritious yet unappealing side of brussel sprouts that your parents forced down your throat when you were growing up. The brussel sprouts provided you with nutrients that your body needed in order for you to develop healthy and strong. Similar to brussel sprouts, SEO, if done correctly, can help your company to expand and grow by driving a large volume of visitors to your website. Now think of the delicious homemade warm apple pie with a scoop of vanilla ice cream that your parents promised you for dessert if you ate your vegetables. The dessert is much like the visitors. If done correctly, SEO will allow for you to be rewarded with a higher quantity of visitors. Visitors will help you build awareness for your brand, create client and partner relationships, expand as a company and increase your profit.

SEO started back in the day when websites were first being developed (when big hair was in and before Miley Cyrus was born and her father had an achy breaky heart). Previously, as people were building websites they understood that including certain keywords within the copy of the website that pertained to their industry not only ranked them higher on search engines, but also made it easier for more people to find their website. Google gives you a “report card” based on the relevancy of your keywords and the effectiveness of the copy on your site. Where did they add these keywords you ask? Well before I answer this, I warn you that what I am about to share with you is going to seem like a foreign language and in layman’s terms, complicated.

Go to your website (or any website for that matter…or try ours www.jennlee.com) Then right click on the website with your mouse and select “View Source” in the drop down which will appear on your screen. A new window will pop up with a screen full of “HTML Code”. Don’t close this thinking this is a malicious spyware virus which is going to attack your computer and take over your hard drive. This, in fact, is actually the blueprint behind your website. You didn’t think your website was built using pixie dust and magic potions now did you? This screen of gibberish is actually very important to how your website is ranked on search engines. Google, Yahoo, Bing, etc… sends out their army of “spiders” or “Googlebots” to every website on the World Wide Web and then ranks these websites according to specific search phrases based on the quality in their keywords. Spiders base their assessment of websites on specific elements. First, the overall layout and content of your website has to be very clear, easy to understand and full of effective and relative keywords and phrases in order for the search engine spiders to find your website and push it to the top of the search engine list. As Joan Rivers critiques celebrities’ fashion choices at red carpet events, search engine spiders give your website a complete analysis and will penalize you if your Gucci shoes are clashing with your Vera Wang top.

Here are some terms that may help for you to understand what it is you’re actually looking at. This article is part of a series and these terms will help you to explain our blogs and grasp a better understanding of SEO. These definitions will allow for you to get those “A’s” on your Google report card. Take your time reading these and like Mary Poppin’s said, take each definition (medicine) with a spoonful of sugar.

Algorithm – The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.
Spiders
Crawl – What spiders do – they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.
HTML code (Page Source) – Defines the structure and layout of a Web document by using a variety of tags and attributes, such as keywords, description, etc.
Keywords – A word that a search engine user might use to find relevant web page(s). If a keyword doesn’t appear anywhere in the text of your web page, it’s highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).
Link – An image or text that, when clicked on, takes you to another page on the web.
Page Rank – Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.
PPC’s – Pay Per Click Ads – A very popular form of online advertising in which the advertiser pays for each visitor who clicks on their ad and goes to his/her website.
SEO – Search Engine Optimization – The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)
SERPs – Search Engine Results Pages – The pages of results that appear after a search is made.
Site Map a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

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A Beneficial Way for Nonprofits to Network

Posted by: admin, May 20th, 2010

Author: Cassandra M. Chiamis

Most companies and organizations want as much marketing coverage for as little money as possible.  Well, who wouldn’t?  Social Media allow businesses to easily access huge numbers of potential and existing constituents at little or no-cost.

Social Media is driven by word-of-mouth, one of marketing’s most powerful tools, so why aren’t more nonprofits getting involved in this spanning media outlet?  There are several MAJOR nonprofits engaging in Social Media such as the American Red Cross, American Cancer Society, March of Dimes, City Year, etc…  However smaller and more localized nonprofits have yet to understand the benefits and effects of using Social Media and therefore are in disconnect from this growing market.

There are three major “benefits” for the nonprofits that use Social Media:

1.   Growth in online revenue:  Online revenue has grown about 50% since 2008

2.   The target market prefers to contribute via the web:  70% of the “Wired Wealthy” has claimed they would rather submit donations online

3.   More effective form of communication:  This market doesn’t want to be advertised to, they want to be connected with

Online Revenue Growth

A recent report, released in March 2010 by Blackbaud, a software and service provider for nonprofit organizations, has shown that online revenue has grown 46% from the year before.  Accordingly, nonprofits have reported a 65% increase in online revenue compared to 2008.  These nonprofits also had a 21% year-over-year median growth rate in online revenue.6 That is a considerable amount of available and possible donations that any nonprofit not using Social Media is missing out on.

In 2009, Epic Change created Tweetsgiving which used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Arusha, Tanzania.  Over 98% of the donors had never donated to Epic Change before. 7 Another example of a successful campaign using Social Media was “Dollars for Darfur” which raised almost $150,000 in 2007 to help stop genocide in Sudan.  The Facebook group currently has over 5,000 student members and over 22,000 “likes”. 3

Target Market Expectations

A research study administered in March 2008 by Convio, a fundraising software and research company for nonprofits, revealed background information about nonprofits’ broad target market that’s already using and donating to nonprofits online.  The study surveyed more than 3,000 donors from 23 major nonprofit organizations who donate a minimum of $1,000 annually to a single cause.  These donors are considered the “Wired Wealthy”.  The surveys revealed the demographics of this Wired Wealthy market: 25% of those surveyed were found to have household incomes above $200,000 per year, were predominantly baby boomers, have been using the Internet an average of 12 years, and were online an average of 18 hours per week.  This market pays bills, banks, gets their news, and makes purchases all online.

The Wired Wealthy, for the most part, wants their contributions to be instant and efficient.  51% of those Wired Wealthy surveyed said that they would rather make their charitable contributions online versus through the U.S. Postal Service.  Their reasons are speed, efficiency, and instant gratification.  70% of Wired Wealthy explained they would rather contribute online because it allows gift giving to be immediate and when it is on their mind, which otherwise, they might forget.1

Effective Communication

The Wired Wealthy, like most consumers today, want to be communicated with, not just spoken to.  They are tired of constantly being advertised to, they want to be engaged with, they want the companies to understand and connect with them.  Social Media allows organizations to engage with their viewers by reading what their target market is talking about and responding as a company.

Nonprofits, similar to other businesses and organizations, can reach their market using Social Media simply by joining in on the right conversations and engaging in what’s important to them.  “Communications is about reach.  Communication is about relational dynamics between people.  Social media provides the means to effectively communicate with [the target] market.”2

If nonprofits engaged with their target market through Social Media they would be connecting with them in a way that this market wants to be connected with, therefore making them more aware and active with the organization.

Works Cited

1.  Convio, Sea Change Strategies and Edge Research (May 13, 2010).  The Wired Wealtlhy: Using the Internet to Connect with Your Middle and Major Donors.  {http://my.convio.com/?elqPURLPage=104.}

2.  Deragon, Jay. “Why Use Social Media.” Web log post. The Relationship Economy: Technology and the Human Network. 04 Oct. 2009. Web. 19 May 2010. {http://www.relationship-economy.com/?p=6617}.

3.  “Dollars for Darfur.” Save Darfur. Web. 13 May 2010. {http://www.savedarfur.org/pages/sitemap}.

4.  Horrigan, John. Cities Online: Urban Development and the Internet. Rep. Pew Internet: Pew Internet and American Life Project, 1 Nov. 2001. Web. 14 May 2010. {http://www.pewinternet.org/Reports/2001/Cities-Online-Urban-Development-and-the-Internet.aspx}.

5.  Lenhart, Amanda, Kristen Purcell, Aaron Smith, and Kathryn Zickuhr. Social Media and Young Adults. Rep. Pew Internet: Pew Internet and American Life Project, 3 Feb. 2010. Web. 14 May 2010. {http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx}.

6.  MacLaughlin, Steve. “2009 Online Giving Trends.” Web log post. Blackbaud: Connections. 4 Jan. 2010. Web. 14 May 2010. {http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx}.

7.  Monk, Stacey. “Twitterville Notebook: Stacey Monk, Epic Change.” Interview. Global Neighbourhoods: Following Social Media Wherever It Leads. 25 Mar. 2009. Web. 13 May 2010. {http://redcouch.typepad.com/weblog/2009/03/twitterville-notebook-stacey-monk-tweetsgiving-epic-change.html}.

8.  Wilkins, Donna, and Mark C. Davis, comps. Making Event Participants More Successful with Social Media Tools: White Paper. White Paper. Blackbaud, Feb. 2010. Web. 19 May 2010. {http://www.blackbaud.com/files/resources/downloads/WhitePaper_EventParticipantsSocialMedia.pdf}.

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Importance of Physicians Participating in Social Media

Posted by: Christina, May 7th, 2010

Sometimes it is difficult to explain the benefits of using social media because of the lack of supportive evidence and proof of the return on investment from using such sites.  However, social media has grown leaps and bounds from when it first became a part of modern society.   Myspace, Facebook, LinkedIn, and Twitter didn’t even exist six years ago and now they have hundreds of millions of individuals actively using their sites each day.

The dissemination of health and medical news throughout social media has become more and more popular as social media flourishes. Patients are participating in social media to discuss and research about daily life with diseases and illnesses.  They are considered the “Empowered Patient.”  Some savvy physicians have started responding via blogs, Q&A pages, and other social networks to target these patients and get more credible information into cyberspace.

A report released in March 2010 showed that there are at least 540 hospitals in the United States that are using social media tools to communicate. If individual physicians participated more online, they could help to verify accurate medical information posted and identify incorrect “facts” online. This would inevitably be helpful to web surfers looking for health information. Physicians could also attract themselves to potential patients who are involved in social media.  For example: when physicians “follow” one another on Twitter or “friend” each other on Facebook it helps to organize social media into communities that are professional.  These communities will attract patients to follow and take a part in these networks and making them potential patients.

On some Friday’s, Healthcare Marketing hosts chats on Twitter (#hcmktg).  In these chats, physicians can engage in about particular topics of interest related to their perspective fields.  These chat rooms are frequented by other medical professionals and patients looking for reliable health information.

Physicians should also take a look at the social media Return on Investment, or Return on Connections.   Social media provides free networking to physicians who want to interact with current and potential patients and other medical professionals.   They can utilize social media to learn what other professionals in their industry are talking about and becoming involved in.   Physicians utilizing social media is rapidly increasing.  In 2007, 93% of the 800,000 physicians in the United States were online.   142,000 of these physicians use the internet during patient consultation.

In 2007, it was reported that 67% of physicians use Smartphone’s.  With these phones, they are looking up prescriptions and doses for their patients.  Now they can use social media with this same Smartphone to keep in touch with their patients even when they aren’t in the office.

Physicians can involve themselves in social network sites that are directed to patients suffering with diseases.  In becoming actively involved within these sites, medical professionals can not only build patient relationships and foster new ones, but they can also learn about patient’s symptoms, treatment options that work, and success stories to implement for their own patients.  It opens their eyes to what patients are saying, feeling, and responding to.

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Fun Facts about Social Media

Posted by: Christina, March 16th, 2010

It is safe to say that by now, social media has taken full force and is no longer considered “the latest craze” that will eventually fade away. Everyone from professional businessmen and women to college students have joined and are actively involved in social networks. Here are some facts retrieved from various sources on the world wide web.

1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
2. Social Media has overtaken porn as the #1 activity on the Web
3. 1 out of 8 couples married in the U.S. last year met via social media
4. Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
6. 1 in 6 higher education students are enrolled in online curriculum
7. % of companies using LinkedIn as a primary tool to find employees….80%
8. The fastest growing segment on Facebook is 55-65 year-old females
9. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.

Also…did you know that?
1. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
2. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
3. The #2 largest search engine in the world is YouTube
4. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
5. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
6. 34% of bloggers post opinions about products & brands
7. Only 18% of traditional TV campaigns generate a positive ROI
8. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
9. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

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Social Networking enters the Medical World

Posted by: Christina, March 16th, 2010

Social networking sites are no longer just for college students who post pictures online of the weekend’s parties. It seems like almost overnight everyone from Secretary of State Hillary Clinton, pop icon Britney Spears and Tour de France seven time winner Lance Armstrong are joining social networking sites such as Twitter, Facebook, LinkedIn, Blogger, etc. Twitter has also made its way into the medical community.

Our research shows that doctors and medical professionals are currently using sites such as Twitter to network not only with other colleagues and professionals in their area but they are using these social networking sites as an avenue to connect with potential patients.

MSNBC has recently reported that surgeons at the Henry Ford hospital in Detroit, Michigan say they use Twitter before, during and after a procedure. Lead surgeon Dr. Craig Roberts stated the tweets are “use[d]as a way to get the word out.”

With the introduction of Twitter in the operating room raises the question of whether there should be a law for a patient to give the surgeon consent to “Twitter” during and about their surgery. Also, hospitals and medical groups have to consider if they want to institute their own regulations either allowing or prohibiting their doctors, surgeons, nurses etc…from using Twitter or any other social networks during or about the procedures.

Twitter’s home page reads “Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” But sometimes, the answers to that seemingly simple question can drown someone in hot water.

MSNBC recently reported that “the internet can get you fired” after a recently hired Cisco employee “twittered” online his decision on whether or not to take the job that would give him a “fat paycheck” even though he “hated the work” and long commute. Shortly there-after a fellow Cisco staff member read the post and replied “Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.” (msnbc.msn.com) The new hire was not fired but let’s just say he will not be invited to the a.m. gatherings at the water cooler any time soon. Twitter also caused Senator Claire McCaskill, D of Missouri to be scrutinized for her “twittering” during President Barack Obama’s speech to Congress.

Twitter and Facebook can be successful marketing tools with the proper etiquette. For starters, do not post anything that you would not say to your boss, colleague, client, patient because they have the same access to the same social networks.

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